In a recent Zipari poll, payers and TPA webinar attendees overwhelmingly indicated operational inefficiencies and challenges as the biggest roadblock in their member engagement efforts.

Too many goals from different departments to sort through, inability to integrate goal metrics into prioritized engagement communications, and lack of insights on member-specific preventive health needs rounded out the top four obstacles to achieving successful member engagement results.

Fortunately, Zipari’s payer specific CX Engagement Hub provides solutions to these roadblocks that typically are prohibiting effective member engagement.

• Overcome operational inefficiencies and challenges, with Zipari’s tried and true governance roadmap designed to help you expediently build a successful CX and engagement program for achieving your key initiatives. Zipari has a new webinar program which walks you through the incremental steps. Request more info

• Too many engagement goals coming from different departments to sort through is a bottleneck to successful engagement programs. Not only does the above governance model help manage this organizational challenge, but Zipari’s CX Engagement Hub automatically sorts your engagement next best actions by the highest value.

• Integrating goal values into your prioritized engagement communications can be a challenge. Zipari can work with you to assign a value-system to your goals, whether monetary or a point system. And our pre-built goal packages get you up and running with fast results. This is a key step in prioritizing and providing ROI metrics.

• Lack of insights on member-specific preventive health needs can prevent member satisfaction and healthy outcomes.  Zipari’s CX Engagement Hub pulls from the data sources you choose to drive preventive and proactive engagement actions. You can get up and running fast by starting with the low hanging fruit, such as your member demographic data, and then work your way up to specific and personalized care management data. You can’t effectively manage consumer engagement, if you can’t measure it.

Zipari’s CX engagement hub utilizes payer-focused member engagement technology that leads to increased:

• Member satisfaction & retainment
• Closures in care gaps
• Adherence
• Quality scores– HEDIS, Stars, NCQA, CAHPS
• And your bottom line!

But what is it?

Zipari’s CX Engagement Hub (CEH) optimizes member engagement by delivering personalized Next Best Action messages to the right member at the right time through the best channel(s) for that member, i.e.:

1. We start with your cross-departmental goals and include assigned values for each goal, which can be monetary or a numerical point system. Ultimately the payer decides on the assigned values with our help, examples and pre-built goal packages. Then the engagement goals can be prioritized according to the highest value.
2. The key target groups for each goal are defined in the cohort groups utilizing demographics, user profiles, and known health issues.
3. Personalized and prioritized engagement messages are developed for each prioritized engagement action…
4. And the messages are prioritized for each omni channel. Member communication preferences are accounted for during implementation.
5. Quantifiable results demonstrate your cost savings and improved member health outcomes, while your higher quality ratings will reflect your world-class customer service and member-centric process.

Greater cost savings and member satisfaction results are inevitable when you prioritize your goals by the highest value while using the right technology.

Zipari’s next best action innovative technology drives personalized proactive engagement communications to help catch health issues before they escalate– Contributing to building member satisfaction, retainment, quality scores, and your bottom line.

Find your potential ROI with Zipari’s Consumer Engagement Hub. Schedule a CX opportunity evaluation!  Contact Us

About Zipari:  Zipari specializes in serving health plans, payers and TPAs with health insurtech solutions that enable health plans to drive highest-value customer engagement actions while streamlining back-office workflows. We are passionately focused on making your job easier end-to-end through a comprehensive suite of powerful tools— from selling plans to onboarding members, to customer service and closing care gaps. Zipari’s nimble, innovative technology solutions give you a competitive advantage with options for every customer you’re serving – from plan shoppers and members, to brokers, employers, and providers.

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