The entire sales process — from acquisition to retention — must be easy, efficient, and seamless — and health insurance is no exception. However, in the health insurance world, the sales experience is overwhelmed by complex workflows and disjointed, industry-agnostic sales CRMs.
Payer executives know that tracking business lines individually, and relying on manual sales processes hinder growth. The health insurance industry has very specific workflows for marketing and selling products to Large and Small Groups, as well as Individual/Family and Medicare shoppers, making industry-agnostic CRMs untenable.
Some payers have attempted to integrate data and systems internally, and others have turned to off-the-shelf CRMs to overcome these sales and marketing limitations. Unfortunately, neither of these avenues have given payer executives exactly what they want — a comprehensive sales experience.
Payers who have invested in industry-specific software sales solutions, however, have seen significant outcomes and are accelerating acquisitions and growing revenue across market segments quickly. This is because payer-specific sales softwares are built to not only provide visibility across the sales pipeline, but also enable agile shifts in campaigns, broker commission structures, and resource allocation; all in response to real-time data. Normally, this combination of functions requires extensive customization, third-party consultation, and resource-intensive IT attention to add to standard CRM packages.
The health insurance industry is experiencing unprecedented change and competition, and the health plans who realize the opportunity of this disruption are those who can successfully increase top-line revenue and deliver high-value experiences.
Learn more about what it takes to create a comprehensive sales experience for both payers and shoppers by viewing the webinar below: Fuel Top-Line Growth Across Market Segments: How Payers Can Accelerate Acquisitions and Grow Revenue with Integrated, Comprehensive Sales Technologies.
