[Webinar] Medicaid Members Sound Off: Omnichannel is the Key to Personalization

Speakers:

• Maryann Waugh, Senior Content Marketing Manager, Zipari

About this Webinar:

In a recent survey, 400 Medicaid members were asked about their consumer experiences (CX) and digital consumer experiences with their health plans. Their responses were compared and contrasted with members of Medicare and commercial health plans, as well as Medicaid-payer responses. This session is designed to give payers current and market-specific insights into CX trends; especially timely given the increasing Medicaid eligibility and enrollment and the digital acceleration of the recent pandemic.

Following this presentation audience members will:

• Understand the importance of a personalized, omnichannel experience for member satisfaction and plan ROI
• Articulate where the Medicaid population overlaps and differs from payers and members of other markets
• Get a high-level overview of the steps to member-engagement that are part of any successful roadmap for large, medium, and small plans at all stages of CX transformation

Watch this webinar on-demand!