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[Webinar] Get Back to Basics: CX Lessons from Members & Health Plans

July 28, 2022 @ 2:00 pm - 3:00 pm

Speakers:

  • Matt Case, Chief Marketing Officer, Zipari
  • Maryann Waugh, Director of Content and Market Research, Zipari

About this Webinar:

In the era of digital transformation and CRM overload, it can be easy to forget why we care about consumer experience (CX) in the first place. In this session, we get back to the basics of engaging members in their own health, focusing on 5 key lessons learned from health insurance providers and members, and our own experiences in the industry.

The speakers will discuss 5 key takeaways learned from market research with health insurance providers and members, and our own industry experiences.

Attendees will learn:

  • Why a strong engagement strategy is the most critical component of effective health insurance CX
  • Why it makes sense to think big but start small
  • Why the service center is still the heart of health insurance
  • How digital tools will optimize, but not take the place of, engagement strategy

Watch this webinar on-demand!

Details

  • Date: July 28, 2022
  • Time:
    2:00 pm - 3:00 pm
  • Event Category:

Venue

  • [Virtual]

Organizer