Zipari, known for our industry-specific SaaS, is a company that exists because of, and not in spite of, major healthcare disruption. We came into being to quickly get three health plans up and live on the marketplace, in response to the significant healthcare policy changes of the 2010 Accountable Care Act legislature. With these auspicious beginnings, we have built a company that sees healthcare disruption as an opportunity, not just a challenge, and sees the rapid advances in technology as the evolving key to industry success.
Because we know the health insurance industry inside and out, build tech-based solutions only for this industry, and thrive in fast-paced disruptive environments, we are able to meet the specific needs of our clients and play a part in their successes. These successes in improving member experience and outcomes are powerful and remind us of how important this ongoing work is, particularly in light of an ongoing global health crisis. The stories of how individual health plans have collaborated with us, to overcome and flourish within the challenges of today’s health insurance industry, lend valuable insights and support to other payers facing these same challenges.
CareFirst, a longstanding Zipari client, recently described their experience with the rapid and sweeping disruption of the COVID-19 pandemic.
The pandemic arrived in the midst of an already existing, decade-long struggle between most health plans’ legacy IT systems and the advancing culture of digital consumerism. CareFirst’s CIO notes that even before COVID
“…analyzing claims and clinical data is a relatively benign exercise that does not differentiate one company from the next. Now and into the foreseeable future, a health plan’s value will be measured at how well we proactively orchestrate, integrate and activate an ecosystem-wide set of actions to improve members’ health while gaining and maintaining their trust.” John David (DK) Kaercher
EVP and CIO, Information Technology and Operations
CareFirst BlueCross BlueShield
Well before COVID, CareFirst had started to reorient their IT focus on to business and product outcomes and away from building and maintaining legacy systems in-house. They cite their Zipari partnership and platform as enabling them to stay on top of industry change efficiently. The COVID-19 crisis has brought only more change with new healthcare structures, policies, and a critical need to continue business operations and support members through this time.
Leveraging Zipari’s vertical platform and CX solution, CareFirst was able to pivot with these changes,and has the digital foundation needed to continue to pivot in the ongoing environment of rapid change. Read this firsthand account directly in The Metamorphosis of Payer IT Through CX Before, During, and Beyond COVID-19 a whitepaper, authored by CareFirst’s Chief Information Officer and Executive Vice President of Information Technology & Operations at CareFirst BlueCross BlueShield, John David Kaercher.
