Speakers:
About this Webinar:
The health insurance market is more competitive than ever, and member behavior has one of the largest impacts on the ability to succeed. As such, health insurance providers are running multiple and concurrent initiatives to engage members. Administrative teams need members to keep their contact information up-to-date and care management teams need members to participate in prevention and treatment efforts. Many members fall under more than one program designed to improve health outcomes and reduce costs and this has the potential to leave different health plan departments with competing priorities and leave members confused.
How can health insurance providers navigate these competing demands across internal departments while still managing the market demands that make consumer ratings and digital self-service essential? This is a dilemma they were already facing before supply-chain issues and the Great Resignation became part of our global reality, making these issues even more challenging.
Health insurance providers aren’t just focused on consumer engagement, they are focused on member engagement, and they are only set up for success when their engagement strategy, tools, and tech partners know the difference. There are several consumer engagement solutions to turn to, and when these solutions are designed specifically for the health insurance industry, they can actually simplify multiple challenges by orchestrating health insurance providers’ efforts into value-based priorities. Providers who implement goal-driven member engagement are poised to increase not only their engagement goals, but also member loyalty and measurable returns on investment.
Attendees will learn:
