Hi, We’re Zipari

Zipari (n.) – a passionate group of experts and advocates creating transformative CX technology that makes health insurance better for everyone.

Hi, We’re Zipari

Zipari (n.) – a passionate group of experts and advocates creating transformative CX technology that makes health insurance better for everyone.

We Care About Improving Health Insurance

At Zipari, our mission is to create breakthrough digital consumer experiences that drive value for everyone in health insurance.

Healthcare Expertise

Our unique approach to solving CX is informed by the decades of experience in health insurance and healthcare tech our team represents and our partnerships with more than 150 clients. We go beyond traditional engagement strategies and basic CRM technologies to create consumer experience solutions that break through barriers and capitalize on existing technology investments.

Healthcare Expertise

Our unique approach to solving CX is informed by the decades of experience in health insurance and healthcare tech our team represents and our partnerships with 200 clients. We go beyond traditional engagement strategies and basic CRM technologies to create consumer experience solutions that break through barriers and capitalize on existing technology investments.

Vertical Exclusivity

Zipari is the first and only CX platform built exclusively for health insurance. With an API-first strategy, our platform delivers a product suite of end-to-end CX solutions that enable the realization of value quickly and provide a solid path for scaling over time. We aren’t consumed or distracted by other industries because health insurance is our only focus.

Built-in Value

Our omni-channel solutions are purpose-driven and designed to work for clients on day one. The most common payer workflows are built in, including managing “next best action” recommendations based on pre-designed goal packaging, and intuitive digital experience that drives action. Powered by the Zipari CX Engine and CX Engagement Hub, we give clients unparalleled insights at every engagement touchpoint.

Built-in Value

Our omni-channel solutions are purpose-driven and designed to work for clients on day one. The most common payer workflows are built in, including managing “next best action” recommendations based on pre-designed goal packaging, and intuitive digital experience that drives action. Powered by the Zipari CX Engine and CX Engagement Hub, we give clients unparalleled insights at every engagement touchpoint.

Speed and Agility

We enable clients to tackle the entire experience at once, delivering multiple products simultaneously with a rapid implementation cycle that is designed to maximize value quickly. This means transforming consumer experiences in months, not years, with measurable and meaningful ROI.

Our Leadership Team

Tabatha Erck

President and Chief Executive Officer
Tabatha Erck is the President and Chief Executive Officer at Zipari, having more than 25 years of experience in the industry.  Tabatha is results-oriented with a strong track record of performance in turnaround and high-paced organizations. She excels at strategic thinking, planning, and execution. Her work reflects her dedication to reducing health care costs while increasing health care quality, and access.

Adam Greenfield

CHIEF TECHNOLOGY OFFICER
Adam Greenfield, as Chief Technology Officer at Zipari, brings over two decades of experience in IT, beginning his career in network administration before advancing into roles at prominent organizations like ClearDATA and Hosting.com. His tenure at ClearDATA as Vice President of Architecture, where he developed secure, compliant cloud solutions, and his transformative work in platform engineering at Hosting.com, showcase his expertise in healthcare technology and cloud infrastructure. At Zipari, Adam applies this vast experience to lead the development of innovative, cloud-based solutions that enhance healthcare delivery and customer experiences.

Michelle Marsh

SENIOR VICE PRESIDENT OF SALES, MARKETING, & ACCOUNT MANAGEMENT
Michelle Marsh is the Senior Vice President of Sales, Marketing, and Account Management at Zipari, bringing over two decades of valuable experience in the healthcare industry. Renowned for her results-oriented approach while working with such industry leading brands as Humana and FitBit, Michelle has a solid track record of delivering exceptional performance in dynamic and fast-paced organizations. Her expertise lies in strategic planning, execution, and driving growth. At Zipari, her work is centered on enhancing healthcare quality and access, underpinned by her dedication to reducing healthcare costs through innovative sales and marketing strategies.

Kim Warner

SENIOR VICE PRESIDENT OF ENTERPRISE CLIENTS
Kim Warner serves as the Senior Vice President of Key Account Management at Zipari, bringing with her an impressive background of over 25 years in the healthcare and technology sectors. Renowned for her ability to drive significant results in complex and rapidly evolving environments, Kim excels in strategic client management and business development. Her expertise is instrumental in fostering strong client partnerships and developing cutting-edge solutions, with a focus on enhancing customer experience and achieving optimal outcomes in the healthcare industry.

Erin Kowalow

SENIOR VICE PRESIDENT OF CLIENT SERVICES
Erin Kowalow is the Senior Vice President of Client Services at Zipari, where she applies her extensive expertise developed while serving in senior program management positions at top U.S. healthcare technology firms. Her career includes transformative experiences at companies like Lumeris and DST Health, where she led teams focusing on Medicare Advantage plans and health plan operations improvements. At Zipari, Erin’s leadership in client services is underpinned by her proven ability to optimize project execution and client support, ensuring the delivery of top-tier services and solutions in the healthcare sector.

Brad McIlwain

SENIOR VICE PRESIDENT OF PRODUCT MANAGEMENT
Brad McIlwain is the Senior Vice President for Product Management at Zipari, where he leverages over a decade of health industry experience from his time at leading organizations like Elsevier and Healthfirst. Renowned for his results-driven approach, Brad has consistently enhanced product strategies within dynamic and evolving environments. His tenure at Zipari is marked by his dedication to developing innovative solutions that improve healthcare access and quality, reflecting his commitment to excellence in healthcare technology.

Mike Meyer

CHIEF INFORMATION SECURITY OFFICER
Mike Meyer, as the Chief Information Security Officer at Zipari, brings a wealth of experience from pivotal roles in information security and compliance. His tenure includes impactful contributions as a Virtual CISO and Consultant, where he established robust security frameworks and governance systems, and at Tivity Health as Chief Audit Executive and VP of IT, leading critical risk assessments and compliance initiatives. At Zipari, Mike’s expertise in information security management is integral to ensuring the highest standards of data protection and regulatory compliance, reinforcing the company’s commitment to secure and reliable healthcare solutions.

We Are in this Together

We aren’t just here for you. We are here with you. Zipari is active in the most knowledgeable and influential organizations in health insurance to ensure we have a pulse on payer and TPA needs, consumer expectations, and industry trends.

We’ve Got People Talking

We’re not just revolutionizing payer CX. We’re also proud to create a friendly and supportive culture that people want to be part of.

We’ve Got People Talking

We’re not just revolutionizing payer CX. We’re also proud to create a friendly and supportive culture that people want to be part of.

Work With Us

Learn more about career opportunities at Zipari.